Lotte Homeshopping Opens YouTube Entertainment Channel 'Naenae Studio'
Expansion of Original Content Including Food and Music Entertainment
![Lotte Homeshopping will open the YouTube entertainment channel 'Naenae Studio' on the 15th. <br>[Photo by Lotte Homeshopping]](http://www.asiae.co.kr/news/img_view.htm?img=2023021407592722814_1676329167.jpg)
Lotte Homeshopping will open the YouTube entertainment channel 'Naenae Studio' on the 15th.
[Photo by Lotte Homeshopping]
Lotte Homeshopping announced on the 14th that it will launch the YouTube entertainment channel ‘Naenae Studio’ on the 15th, aiming to strengthen its content commerce competitiveness.
On the 22nd, it will launch the food web entertainment show "Matnamyeon Meogeulli" starring comedian Kim Min-kyung, and next month, it will introduce music entertainment content with a visible radio concept hosted by a popular idol. Products introduced through future content will be sold through Lotte Homeshopping’s distribution channels including TV, mobile, and online.
Last year, Lotte Homeshopping introduced beauty entertainment such as “Lan-sun Beauty.” Products featured in these broadcasts achieved over 5 billion KRW in order amounts, receiving great response.
Earlier, to strengthen its content commerce capabilities, Lotte Homeshopping signed a business agreement this year with food specialist company Allbox to activate content commerce, continuously securing content competitiveness through collaboration with specialized content companies.
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A Lotte Homeshopping official said, “Due to positive consumer responses to content commerce combining product sales and entertainment, we decided to launch the YouTube entertainment channel Naenae Studio,” adding, “We plan to strengthen content commerce linked with our own content reflecting the latest trends such as food and music.”
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