"Up to 85% Off" GS Shop Underwear Promotion on Online Mall

With the lifting of social distancing measures and the removal of indoor mask mandates following outdoor mask mandates, the fashion and beauty markets are reviving, leading to an increase in the purchase of pretty underwear.

GS Shop announced on the 13th that an analysis of online mall women's underwear sales data from the 1st to the 10th, after the indoor mask mandate was lifted, showed that sales of homewear such as pajamas and loungewear, which were popular during the COVID-19 period, decreased by 40% compared to the same period last year, while sales of regular bras and panties increased by 38%.

In particular, volume lines like the ‘Wonderbra Wonderboost’ saw a 145% increase compared to last year, fashion lines featuring elaborate lace details such as ‘Venus Heritage The Muse’ rose by 118%, and semi-shaping underwear that is comfortable yet body-contouring, like ‘Spanx Girdles’ and ‘WOX Baessokti’, showed a remarkable 215% increase compared to the previous year. Sports brand underwear such as ‘Reebok Speedwick’ and ‘Playtex Sporty Plus’ also saw sales rise by 78% year-on-year.

Park Ji-hyun, underwear MD of GS Shop’s department store team, said, “Usually, summer, when people sweat a lot, is the peak season for underwear sales, so an almost 40% increase in sales at the beginning of the year is unusual.” She explained, “When people start to dress up their faces, they tend to pay more attention to their clothing. With the indoor mask mandate lifted, demand for makeup has revived, which seems to have influenced underwear sales as well. While underwear trends during the COVID-19 period prioritized comfort, now customers are definitely purchasing more pretty underwear that enhances style.”

GS Shop’s online mall will open the integrated online and offline event for the ‘Venus’ brand by Shin Young Wacoal?the only event held twice a year?earlier than any other comprehensive online mall starting from the 15th. Customers can purchase the same department store products, including the ‘Lalala Memory Bra’ worn by Venus model Lee Ha-nui in advertisements, at discounts of up to 85%. Additionally, there will be a special uniform price sale with bras at 18,000 KRW and panties at 8,000 KRW.

This content was produced with the assistance of AI translation services.