Pulmuone's 'Bandeuthan Sik' Surpasses 2.5 Million Units Sold

Pulmuone, 'Bandeuthan Sik'./Photo by Pulmuone Provided

Pulmuone Foods announced on the 10th that its 10 varieties of soup, stew, and jjigae products under the home meal replacement (HMR) specialized brand ‘Bandeuthan Sik’ have surpassed a cumulative sales volume of 2.5 million units.

Pulmuone analyzes that entering the saturated soup, stew, and jjigae market and appealing to consumers with excellent product quality was effective. To differentiate, they established three core values?taste, safety, and freshness?and incorporated these into the products. Customers recognized this as well. According to Pulmuone’s own survey, Bandeuthan Sik consumers gave high scores in categories such as ingredients, healthiness, and freshness.

Pulmuone fully applied its clean eating technology and know-how to Bandeuthan Sik. By applying a multi-stage sterilization process developed through Pulmuone’s R&D expertise, the original taste and texture of raw materials were preserved, and nutritional balance was carefully designed. In particular, sodium content was reduced by more than 25% compared to similar products of the same food type, easing the sodium intake burden for Koreans who tend to consume a lot of broth. They also thoroughly completed taste verification for delicious food through recipe and menu development based on big data analysis. In the second half of last year, they expanded Bandeuthan Sik, which had been sold only refrigerated since its brand launch, to include a shelf-stable lineup.

To continue this upward trend, additional shelf-stable Bandeuthan Sik products are scheduled to be launched in the first half of this year. Going forward, Pulmuone plans to operate with a dual system of refrigerated and shelf-stable products. The lineup will also be expanded to include new Korean food categories such as porridge and side dishes, beyond the existing soup, stew, and jjigae. They intend to broaden the brand’s scope from a soup, stew, and jjigae HMR brand to a premium Korean meal brand and significantly expand the business scale.

A Pulmuone official said, "It is encouraging that as consumers seeking healthy products increase, attributes such as sodium reduction in Bandeuthan Sik products resonate well with consumers," adding, "Bandeuthan Sik will continue to evolve as a premium Korean food specialized brand presenting products that embody the values of taste, safety, and freshness."

This content was produced with the assistance of AI translation services.