LG Household & Health Care Freshian Launches 'Egglike Foundation'

LG Household & Health Care's ‘Presian’ announced on the 9th the launch of two types of ‘Egg-like Foundation’ that create smooth, peeled egg-like skin.

The Egg-like Foundation is a foundation version of the previously best-selling Egg-like Cushion, featuring an egg concept that stands out from the formula that achieves ideal peeled egg-like skin to the unique and stylish egg-shaped container resembling an egg.

Presian was released in two types: Egg-like Foundation with a semi-matte finish that expresses delicate skin, and Egg-like Glow Foundation with a natural glow finish that expresses natural skin, allowing users to choose according to the skin type they want to express.

The Egg-like Foundation maintains clear and clean coverage without breaking down for 24 hours with a thin layering cover created by Presian’s unique Egg-like SkinTM technology. In addition, the thin and moisturizing formula provides a moist application and excellent adhesion with a semi-matte finish. It features a balancing vitamin complex containing Vitamin C and sea buckthorn berry oil that nurtures moist and lively skin.

The Egg-like Glow Foundation maintains a clear radiance all day long with radiant layering, naturally covering the skin to create a clear and transparent complexion. It is characterized by a vegan oil complex composed of moringa oil, oat oil, and avocado oil that nurtures moist and glossy skin.

The new products are hypoallergenic vegan formulas that do not contain animal-derived ingredients. Using bio PET packaging made from sugarcane-derived materials reduces carbon emissions by 28% compared to conventional PET, practicing Presian’s unique vegan and clean beauty.

The products will be sold sequentially starting with an exclusive pre-launch at the online select shop 29CM, followed by W Concept, Naver Brand Store, and others.

This content was produced with the assistance of AI translation services.