Starbucks Surpasses 110 Million Uses of Personal Cups

Starbucks coffee grounds planter kit. Photo by Starbucks

Starbucks Korea announced on the 9th that the cumulative number of customers using personal reusable cups has reached 110 million.

According to Starbucks on this day, the number of personal cup uses last year was 25.32 million, marking the highest usage ever on an annual basis and a 16% increase compared to the previous year.

The number of personal cup uses has reached a cumulative total of 111.54 million over 16 years from 2007, when the related system began tracking, until last year.

Starbucks has been enhancing customer benefits to promote the culture of using personal reusable cups. Customers receive a 400 KRW discount or earn one Eco Star through the Starbucks app when using a personal cup. If customers choose to accumulate Eco Stars instead of a discount, they receive an additional 5 event stars the next day for every 10 Eco Stars accumulated, allowing them to enjoy various benefits from star accumulation.

To continuously encourage the use of reusable cups, Starbucks has been conducting a campaign called "Day Without Disposable Cups (1) on the 10th (0)" every month since 2018.

Starting from the 10th, in collaboration with the Resource Circulation Society Solidarity, Starbucks will give away coffee grounds planter kits, which are the first in the industry to receive environmental evaluation approval for coffee grounds recycling, on a first-come, first-served basis while supplies last, to customers participating in eco-friendly activities at eco stores that do not use disposable cups. The eco stores participating in the event are those that use reusable cups instead of disposable cups, including all stores in Jeju and Sejong regions, some stores in Seoul, totaling 48 locations.

The coffee grounds planter kit can be received by customers who visit Starbucks eco stores located in Seoul, Sejong, and Jeju, purchase Starbucks food made with domestic agricultural products or RTD beverages including partner-made drinks totaling 15,000 KRW or more, and present the receipt.

This content was produced with the assistance of AI translation services.