Large Mart Launches Discount Event on Five Grains, Bureom, and Namul for Jeongwol Daeboreum

To celebrate Jeongwol Daeboreum, large supermarkets are launching discount events on five-grain rice, nuts, and vegetables.

According to the distribution industry on the 4th, Emart is holding a "Jeongwol Daeboreum Celebration" event offering discounts on Daeboreum-related products such as glutinous rice, black soybeans, red beans, millet, peanuts, walnuts, and dried vegetables until the 5th.

Representative products include ‘Glutinous Rice (4kg)’ priced at 9,980 KRW and ‘Domestic Nuts Peanuts (250g)’ at 5,980 KRW. ‘Organic Glutinous Rice (2kg)’ can be purchased for 7,900 KRW, which is 5,000 KRW off when applying Shinsegae Points. Additionally, ‘Black Soybeans aged for 96 hours (500g)’ and ‘Red Beans aged for 120 hours (500g)’ are offered at a 25% discount, each priced at 5,980 KRW.

On the Emart application, customers can download a 3,000 KRW discount coupon usable on purchases over 20,000 KRW of Jeongwol Daeboreum products. Emart explained that since last Chuseok, they have planned in advance with partners and lowered prices compared to last year’s event.

Furthermore, Emart is selling seven types of dried vegetables including ‘Dried Chwinamul (bundle, 100g)’, ‘Dried Taro Stems (bundle, 80g)’, ‘Dried Gondre (bundle, 80g)’, ‘Dried Sweet Potato Stems (bundle, 80g)’, ‘Dried Pumpkin (bundle, 100g)’, ‘Dried Eggplant (small, bundle, 80g)’, and ‘Dried Taro Stems (bundle, 80g)’ at a uniform price of 3,980 KRW.

Lotte Mart is also holding a variety of Jeongwol Daeboreum food events including grains, nuts, and dried vegetables until the 8th. The planned products being launched are ‘Say Your Wish’ (peeled peanuts + peeled walnuts, 350g) and ‘Alkong Glutinous Five-Grain Rice’ (800g, domestic). ‘Say Your Wish’ is a product for the ‘Bureom Breaking’ tradition, consisting of peeled walnuts (200g) and peeled peanuts (150g), allowing customers to enjoy according to their preference.

To target younger customers who are relatively less interested in traditional customs, a rabbit-shaped package symbolizing the Year of the Rabbit was introduced. The product name ‘Say Your Wish’ was chosen to evoke the traditional custom of making wishes while looking at the full moon.

Additionally, essential domestic grains for five-grain rice such as red beans (adzuki beans, 500g), black soybeans (700g), glutinous millet (600g), and glutinous sorghum (700g) are sold at a uniform price in the 5,000 KRW range. Compared to last year, the unit price is up to 45% cheaper.

Domestic dried vegetables are offered with a ‘the more you buy, the more you save’ event. L.POINT members receive discount benefits. Products such as dried eggplant (60g, bundle), dried sweet potato shoots (60g, bundle), dried gondre (60g, bundle), dried bugak (60g, bundle), dried taro stems (60g, bundle), dried chwinamul (60g, bundle), dried pumpkin (100g, bundle), and dried radish strips (140g, bundle) are discounted by 500 KRW per bundle when purchasing two bundles.

In addition, Lotte Mart offers Jeongwol Daeboreum foods at its ready-to-eat stores until the 5th for customers seeking convenience. Representative products include ‘Daeboreum 9-Seasoned Vegetables’ (1 pack) priced in the 9,000 KRW range and yakshik (sweet rice dessert, 100g) sold for around 1,000 KRW.

This content was produced with the assistance of AI translation services.