100 Million Porsche Listed for 22 Million Won... 'Gwangkeul' Frenzy Erupts in China

Chinese Distributor "Simple Mistake" Struggles to Manage Aftermath

A Porsche AG dealership in China made a mistake by listing the price of a sports car worth over 100 million won at around 22 million won. Hundreds of reservation holders rushed in instantly, and Porsche struggled to manage the situation after realizing the error.

At a Porsche dealership in China, a high-priced vehicle worth over 100 million KRW was mistakenly listed at a price in the 22 million KRW range, causing hundreds of people to make reservations in an instant.
[Image source=Porsche]

According to Bloomberg on the 31st (local time), a Porsche AG dealership in Yinchuan City, China recently posted an online advertisement for the latest model of Porsche's sports car, the Panamera.

The price listed in the advertisement was only about one-eighth of the actual price, at 124,000 yuan (approximately 22.61 million won). Upon discovering this shocking price, hundreds of consumers quickly flocked and paid a reservation deposit of 911 yuan (about 166,000 won).

The actual price of the model was 998,000 yuan (approximately 182 million won). This was not a special offer but a simple mistake by the dealership. However, rumors spread rapidly, and as reservations surged, the dealership realized the error and immediately corrected the advertisement.

There were already too many reservations, and the situation was reported to Porsche headquarters in Germany. Porsche contacted each reservation holder individually to explain the situation and apologize, and reportedly asked for understanding by promising to refund the deposits within 48 hours.

Meanwhile, news emerged that the first reservation holder was lucky. Porsche stated, "The dealership had one car in stock," and "a satisfactory agreement was reached with the first customer who made a reservation through the online advertisement." However, the media added that no further details were provided.

This content was produced with the assistance of AI translation services.