SSG.com Launches 'Effect'... Expanding Premium Health Supplements

Emart's New PL 'Effect' Pre-Launch
Targeting Premium Market... Launch Discount

SSG.com announced on the 30th that it will pre-launch Emart's new premium health functional food private label (PL) 'effekt.' online.

While BioPublic, Emart's health functional food private brand launched in 2021, focused on popularizing health supplements at reasonable prices, effekt targets the premium health supplement market with products developed using the finest ingredients and high-content components. The premium probiotic products were developed by Emart in collaboration with the WeBiome research team, using patented strains from Seoul National University.

The first products introduced by SSG.com include six types: supercritical vegan rTG Omega-3, high-end vitamins, premium 10 billion probiotics & diet, premium 10 billion probiotics, premium probiotic secret care, and supercritical lutein astaxanthin core.

SSG.com will issue a 20% discount coupon applicable to effekt product purchases for Smile Club members until the 12th of next month. For customers who purchase, a dedicated shopping bag will be given, and a 2+1 event will also be held. Detailed information can be found on the SSG.com website.

Lee Myung-geun, head of grocery at SSG.com, said, "As interest in health management grows regardless of age or gender, the health food specialty section opened by SSG.com last year has shown steady growth," adding, "We will continue to expand premium health functional food products with enhanced ingredients to enable customized product purchases for each customer."

This content was produced with the assistance of AI translation services.