Thom Browne Ends Contract with Samsung C&T Fashion... Direct Entry into Korean Market

American fashion brand Thom Browne is ending its contract with Samsung C&T Fashion after 12 years and will enter the Korean market directly.

Thom Browne [Photo by Thom Browne]

According to Samsung C&T Fashion on the 27th, Thom Browne plans to establish its Korean corporation, 'Thom Browne Korea,' in July and enter the market directly.

Thom Browne is a brand popular among the MZ generation (Millennials + Generation Z), known as a "new luxury brand." It recorded sales in the hundreds of billions of won last year.

The exclusive domestic sales contract with Samsung C&T Fashion, the official importer, which had been in place since 2011, will end after 12 years. However, Samsung C&T Fashion and Thom Browne have agreed to continue cooperating through a retail management contract.

Thom Browne will be fully responsible for all investments and expenses in Korea, while Samsung C&T Fashion will handle overall business operations such as product ordering, marketing, store management, and personnel management.

A Samsung C&T Fashion official said, "Despite the change in contract form, we plan to cooperate on the Korean business based on mutual strong trust."

This content was produced with the assistance of AI translation services.