LGU+ Delivers Gifts to Elderly in Yongsan-gu with Employee Donations

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 27th that it carried out a social contribution activity by giving gifts to elderly residents in Yongsan-gu using the proceeds collected through an employee bazaar.

LG Uplus employees personally visited about 60 elderly people living alone in Yongsan-gu, shared conversations with them, and delivered gift sets consisting of side dishes and fruits.

LG Uplus employees meeting with seniors and delivering gifts.
[Photo by LG Uplus]

The gifts were prepared with 1,910,200 KRW raised from a sharing bazaar held last year-end by the LG Uplus Public Relations and External Cooperation Center. The bazaar, which started in 2021, is an event where employees of the Public Relations and External Cooperation Center donate unused items, and other employees purchase the donated items. All proceeds collected from the bazaar are used for social contribution activities within Yongsan-gu.

Before delivering the gifts this year, LG Uplus conducted an internal survey on the items needed by elderly people living alone and decided to gift food such as side dishes tailored for the Lunar New Year holiday. An employee who participated in the delivery ceremony said, “Seeing the elderly warmly welcome us in their small rooms without proper heating and repeatedly express their gratitude made me feel the worth of participating in this activity.”

Going forward, LG Uplus plans to continue social contribution activities regularly for vulnerable neighbors in Yongsan-gu, where its headquarters is located. In fact, LG Uplus presented gifts to children at Yeongnak Borinwon, a child center in Yongsan-gu, at the end of last year and plans to hold monthly birthday parties for the children at Borinwon as part of its sharing activities.

Lee Hong-ryeol, Head of ESG Promotion Office at LG Uplus, said, “We prepared modest but heartfelt gifts so that elderly people living alone can have warm meals,” and added, “We will continue to practice and expand a culture of sharing through various social contribution activities.”

Meanwhile, LG Uplus operates various social contribution programs to allow employees to freely engage in voluntary sharing activities. This year, activities include U+ Hope Books, where employees participate in creating braille storybooks for the visually impaired, a 12-week challenge for children of soldiers, and donating all funds raised and merchandise sales from the character ‘Muneo’ fan community to the Community Chest of Korea, continuing efforts to coexist with the local community.

This content was produced with the assistance of AI translation services.