Eco-friendly and Hyper-connected Expansion... Samsung Electronics Launches New Air Conditioners and Air Purifiers

Press Conference at Seoul R&D Campus on the 26th
Introducing 2023 Models 'Bespoke Wind-Free Air Conditioner & Bespoke Cube Air Purifier'
Full Effort to Address Appliance Demand Slump

[Asia Economy Reporter Han Ye-ju] Samsung Electronics has unveiled a new lineup of 'Bespoke Wind-Free Air Conditioner and Cube Air Purifier' products that add eco-friendly features and maximize connectivity. The strategy aims to overcome the global home appliance industry's slump through innovations not only in hardware but also in software.

On the 26th, Samsung Electronics held a press briefing at its Seoul Research and Development (R&D) campus to introduce the 2023 models of the 'Bespoke Wind-Free Air Conditioner' and 'Bespoke Cube Air Purifier.'

Choi Young-jun, Executive Director of Samsung Electronics' Consumer Electronics Division, is introducing the 2023 Air Solution new product at a media briefing held at Samsung Electronics Seoul R&D Campus.
[Photo by Samsung Electronics]

This year’s products feature the Wind-Free function across the entire lineup of standing air conditioners, including the top-tier 'Bespoke Wind-Free Air Conditioner Gallery,' the lower-tier 'Bespoke Wind-Free Air Conditioner Classic,' and the 'Wind-Free Slim' air conditioner, with enhanced user convenience.

The new Bespoke Wind-Free Air Conditioner Gallery models have all achieved energy efficiency ratings of Grade 1 to 2. Notably, this year, Samsung introduced an energy-specialized model with cooling efficiency 10% higher than the Grade 1 standard by doubling the heat exchanger’s heat exchange area, applying a larger outdoor unit fan, and using a high-efficiency motor. Choi Young-jun, Executive Director of Samsung Electronics’ Home Appliance Business Division, explained, "By using the 'AI Saving Mode' of SmartThings Energy, energy consumption can be further reduced by 20%. We also introduced a new refrigerant called R32, which has a low global warming potential, reducing carbon emissions by up to 85 tons."

In addition to SmartThings, which enhances connectivity between products, the new 'Silhouette Design' has been applied for further evolution. Executive Director Choi said, "We introduced a new 3D pattern instead of the existing 2D pattern, increasing the number and area of Wind-Free holes. The entire panel acts as an outlet, filling the space with cool air without gaps."

Bespoke Wind-Free Air Conditioner Gallery product image.
[Photo by Samsung Electronics]

The new Bespoke Cube Air Purifier features a newly introduced 'Custom Care Filter' that allows users to select and replace filters according to their lifestyle. Even if customers purchase a standard air purifier model, they can upgrade later by replacing it with pet or deodorization-enhanced filters as needed.

Executive Director Choi Young-jun stated, "Samsung Electronics’ air solution products, including the Bespoke Wind-Free Air Conditioner Gallery and Bespoke Cube Air Purifier, have been well received by consumers for their advanced technology. We will continue to lead the market with products that reflect consumer needs such as eco-friendliness and SmartThings."

Bespoke Cube Air product image.
Photo by Samsung Electronics

Meanwhile, Samsung Electronics’ Home Appliance Business Division is focusing on developing innovative products to overcome the recent demand slump in the home appliance market. The division has also reorganized its development teams, subdividing two teams under the Kitchen and Living Development Group into five teams covering refrigerators, cooking appliances, dishwashers, clothing care, and vacuum cleaners. Han Jong-hee, Vice Chairman and head of the Home Appliance Business Division, expressed his ambition, saying, "The goal is always to be number one. We will nurture the home appliance business to become a growth engine for the DX division."

This content was produced with the assistance of AI translation services.