LG Uplus Conducts Pet Supplies Promotion with AboutPet

Models are conducting DBTI tests together with dogs.

[Asia Economy Reporter Lim Hye-seon] LG Uplus announced on the 24th that it will conduct a promotion offering coupons and reward points for pet products in collaboration with AboutPet, a specialty mall for pet supplies.

The promotion runs until the 5th of next month. AboutPet is operating a special exhibition recommending walking supplies and toys that can improve behavioral problems based on dog temperament analysis (DBTI). Popular AboutPet products such as Jelly Crew walking supplies, Petthing toys, Blackhole pads, and Natural Core are being sold at discounts of up to 60%.

Customers who purchase more than 50,000 won and complete the DBTI test can receive an additional 5,000 won in reward points. Detailed information can be found on the Podong and AboutPet websites.

AboutPet is an integrated platform for pets that provides data-driven product recommendation curation as well as parenting and entertainment content. It offers not only existing products but also private brand (PB) products and service items. It has established a 24-hour all-day delivery service including same-day and early morning delivery, linked with Naver AiTEMS service for personalized user recommendations.

Last year, LG Uplus launched the pet training service platform Podong, which offers services such as dog temperament analysis tests, temperament counseling centers, and training classes.

This content was produced with the assistance of AI translation services.