CJ OnStyle Achieves One Platform Success... Simultaneous TV and Mobile Targeting
CJ OnStyle pursues a 'One Platform' business model this year that satisfies both customers and brand companies.
The One Platform is a company-wide strategic system that organically utilizes the entire value chain and capabilities, including multi-channels such as TV and mobile, content planning and production capabilities, marketing, and customer service, to provide differentiated value to brand companies and deliver a new shopping experience to customers. By expanding and linking services to TV and digital advertising in CJ ENM's Entertainment division, it aims to secure differentiation by covering the branding area as well.
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A representative success case of the One Platform is the flagship live commerce program 'Edge Show.' Edge Show has secured a viewer base mainly consisting of women aged 30 to 50 through mobile, and it is also achieving high performance on TV home shopping. Last year, the order amount exceeded 8.5 billion KRW, and the cumulative number of unique visitors (UV) surpassed 1.4 million.
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