Samsung Electronics Promotes '2030 Busan Expo' Bid at Davos

Samsung Electronics is showcasing a large digital outdoor advertisement featuring a support message for the "2030 Busan World Expo" in Davos, Switzerland, during the World Economic Forum (WEF, 'Davos Forum') annual meeting held from the 16th to the 20th.

[Asia Economy Reporter Park Sun-mi] Samsung Electronics is supporting the bid for the '2030 Busan World Expo' in Davos, Switzerland, during the World Economic Forum Annual Meeting (WEF·Davos Forum) held from the 16th to the 20th.

On the 18th, Samsung Electronics announced that it is showcasing a large digital outdoor advertisement with a cheering message for the Busan Expo on Bahnhofstrasse, the main street in Davos. This Davos Forum is attended by over 2,700 leaders, including heads of state from 52 countries and about 600 global company CEOs. The motorcades of the heads of state pass through Bahnhofstrasse, where the Busan Expo advertisement is displayed.

Since last November, Samsung Electronics has promoted the Busan Expo bid on major international stages such as Paris, France, where the Bureau International des Expositions (BIE) General Assembly was held, and Suva, Fiji, where the Pacific Islands Forum (PIF) summit took place in July. Additionally, it has been working to raise awareness of the Busan Expo worldwide by screening promotional videos on large screens at major landmarks such as Piccadilly Circus in London, UK, and the Entertainment Building in Hong Kong.

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