Posted on Samsung Electronics Newsroom on the 18th
"Continuing Innovation in Performance and Sustainability"

[Asia Economy Reporter Oh Su-yeon] "We will present the ultimate premium."


Samsung Electronics Mobile Experience (MX) Division Head (President) No Tae-moon stated this on the 18th in an article titled "Setting a New Premium Standard with the Best Samsung Galaxy."


Samsung Electronics will hold the "Samsung Galaxy Unpacked 2023" event on February 1 (local time) in San Francisco, USA. Samsung Electronics sent out the Galaxy Unpacked invitations on the 11th.


Noh Tae-moon, Head of Samsung Electronics MX Division [Photo by Samsung Electronics Newsroom]

Noh Tae-moon, Head of Samsung Electronics MX Division [Photo by Samsung Electronics Newsroom]

View original image

President No introduced the strengths of the new flagship smartphone Galaxy S23 in terms of both outstanding performance and sustainability. He said, "Since the smartphone experience occupies a large part of daily life, we need products made by a trusted brand," and added, "The urgency to address global challenges such as the climate crisis is also increasing." He emphasized, "Samsung Electronics' core goal is to create mobile technology that enriches life and contributes to a better world," and "The Galaxy S series is the best example that demonstrates this goal."


President No explained that the Galaxy S series to be unveiled next month focuses especially on essential experiences in everyday life. He introduced, "With a professional-grade camera, users can take high-quality photos and videos in any situation regardless of surrounding brightness," and "The new chipset, hardware, and software optimizations born from Samsung's open partnership philosophy provide a fast and powerful Galaxy experience."


Regarding the Ultra model in particular, he emphasized, "It is a product that assures the best of the best in terms of performance and quality," and "We have condensed the Galaxy Note experience into the Ultra, incorporating the best innovations in both power and performance."


On the sustainability front, he said, "We have also focused on reducing the impact on the planet," and "Based on the 'New Environmental Management Strategy' announced last year, we prioritize sustainability throughout all product life cycles."



President No stated, "We will create products with excellent durability to be used longer and use more sustainable materials considering every stage of the product life cycle," and "We will support customers to enjoy excellent performance for a long time by providing security and operating system (OS) updates for several years." Finally, he emphasized, "We continue uncompromising innovation so that consumers do not have to struggle with choosing between performance and sustainability."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing