Emart, Lunar New Year Gift Sets Show Strength in 'Practical and Premium' Choices

Popular Gift Sets in the 50,000 to 100,000 Won Range

This year’s Lunar New Year gift set trend showed strong preferences for practicality and premium quality.

According to Emart on the 17th, an analysis of Lunar New Year gift set sales from the 1st of last month to the 16th of this month revealed that sales of gift sets priced between 50,000 and 100,000 KRW increased by 12.9% compared to the previous year, while gift sets priced over 200,000 KRW rose by 2.7%.

The top-selling fresh gift set was the ‘Naju Traditional Pear Set’ priced between 50,000 and 100,000 KRW, followed by the more affordable ‘US Frozen LA-style Short Rib Set (18,000 KRW)’ among meat sets in second place, and the ‘Low Carbon Certified Apple & Pear Mixed Set’ priced between 50,000 and 100,000 KRW in third place.

'Joseon Hotel Gyeongju Millennium Hanwoo Grade 1 Grilled Set No. 1'.
Photo by Emart

Sales of premium sets also showed an upward trend. Despite an average price exceeding 300,000 KRW, over 3,500 sets of the Chosun Hotel Hanwoo Set were sold during the pre-order period alone. The top-selling meat gift set was the ‘US Frozen LA-style Short Rib Set (108,000 KRW)’, followed by the ‘Peacock Hanwoo Refrigerated Set No. 1 (260,000 KRW)’ in second place, the ‘Peacock Hanwoo Short Rib Set No. 1 (288,000 KRW)’ in third, and the ‘Peacock Hanwoo Frozen Mixed Set No. 1 (218,000 KRW)’ in fourth.

An Emart representative stated, “Due to high inflation, there is a tendency to exchange practical gift sets, but at the same time, demand for premium gift sets is also increasing. During the remaining sales period for Lunar New Year gift sets, we will provide cost-effective and premium sets that satisfy diverse customer needs.”

This content was produced with the assistance of AI translation services.