"Once Every 3 Days, 38 Consecutive Days of Rounding"... Stamina King and Passionate Golfer

Kakao VX Analyzes Last Year's 'Kakao Golf Yeyak' Statistics
Selected for Major Category 'Daedanhan Award'

Photo by Kakao VX website

How many rounds of golf should one play in a year to become the 'Fitness King' of golf?

Kakao VX, a golf-specialized subsidiary of Kakao Games, announced on the 17th that a golfer who enjoyed the longest streak of 38 consecutive days of rounds using the golf reservation platform 'Kakao Golf Reservation' last year was selected as the number one in the 'Amazing Award' fitness category. Kakao VX analyzed users' reservation patterns as part of last year's year-end review to highlight key categories. The data was compiled based on actual users who went out to the field using the platform.

The user who played the most rounds was classified as an 'Amazing Golf Lover.' The top player in this category played a total of 133 rounds in a year, which means visiting the golf course approximately once every three days. Previously, a survey conducted by Embrain, a consumer opinion research firm, targeting 3,000 field-experienced golfers over the past year, found that the average number of visits to golf courses was 8.75 times. The top Kakao VX reserver played more than 15 times that number of rounds.

The user with the highest annual cumulative distance traveled around golf courses nationwide was 30,000 km. Kakao VX explained that this distance is equivalent to about 1.5 round trips from Seoul to New York, USA. The golfer who invited the most companions was selected in the 'Amazing Leader' category, having sent out 94 invitations in a year to rank first. The 'Amazing Insider' who received the most invitations from companions was invited a total of 66 times.

Launched in 2019, Kakao Golf Reservation by Kakao VX has rapidly grown by emphasizing convenience. The cumulative number of members surpassed 1.42 million last year, marking a 33% increase compared to the previous year. The company explained that their strategy to differentiate, including the introduction of the 'Tee Time Subscription Function'?the first of its kind in a golf application?was effective. This function allows users to select their desired golf course, date, and time slot before the tee time starts, subscribe in advance, and even enter a lottery for reservation waiting.

Last year, the number of subscription applications reached 3 million, a 91% increase from the previous year.

To reduce the time and effort users spend on rounds, features such as contactless self check-in/check-out and automatic payment for green fees and food and beverages are also being introduced. As of this month, the number of golf courses partnered with the Kakao Golf Reservation platform nationwide is 318. Kakao VX’s golf division sales, a core part of Kakao Games, already exceeded 137.7 billion KRW as of the third quarter last year, surpassing the entire 2021 performance of 115.7 billion KRW. This figure more than doubled from 57.2 billion KRW in 2020 in less than two years.

A Kakao VX representative said, "We plan to diversify platform services by integrating technologies that add fun while considering user convenience."

This content was produced with the assistance of AI translation services.