"The Lunar New Year Gift Trend is Hanwoo"... Hyundai Department Store Sees Soaring Sales of Grilling Cuts

Main Sale of Seol Gift Sets Until the 21st

Hyundai Hanwoo Grilled Beef Set per Store.
[Photo by Hyundai Department Store]

This year, grilled Hanwoo beef sets have emerged as a highly popular choice for Lunar New Year gifts.

According to Hyundai Department Store on the 15th, sales of Hanwoo sets composed exclusively of grilling cuts such as sirloin, tenderloin, and striploin increased by 26.7% from February 2 to 14 compared to the previous year. This growth rate is about twice that of Hanwoo sets made up solely of braised short ribs and bulgogi cuts, which saw a 15.3% increase.

The representative popular products include the 'Hyundai Hanwoo Grilling Set' and the 'Hyundai Hanwoo Grilling Porridge Set.' Sets made exclusively with high-priced special Hanwoo cuts are also selling out early.

Hyundai Department Store is holding the ‘2023 Lunar New Year Gift Set Main Sale’ event until the 21st at 16 food halls nationwide including the Apgujeong Main Store, as well as on its online malls The Hyundai.com, Hyundai Food Hall ToHome, and Hyundai H Mall.

A Hyundai Department Store official stated, "We are securing additional stock focusing on popular items like grilling Hanwoo that are expected to sell out early," adding, "We will also pay closer attention to service quality management such as order processing and delivery during the remaining holiday period."

This content was produced with the assistance of AI translation services.