‘2030 Busan World Expo Hosting Fever Heats Up!’ … Busan City Utilizes Nationwide Communication Channels

Utilizing Communication Channels like KakaoTalk and Broadcast Programs... Promotion for Expo Attraction

Creation and Distribution of '2030 Busan World Expo Emoticons' Available on KakaoTalk

Introduction and Promotional Video of 2030 Busan Wo

2030 Busan World Expo Emoticons.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City will promote the bid for the 2030 Busan World Expo by utilizing nationwide communication channels such as KakaoTalk and broadcasting programs.

This is to effectively deliver news and information about the 2030 Busan World Expo and to further strengthen communication networks with the public ahead of the onsite inspection by the International Bureau of Expositions (BIE) in April this year and the final bid decision meeting in November.

First, starting from 2 p.m. on the 16th, 50,000 people on a first-come, first-served basis will be given free access to the ‘2030 Busan World Expo Emoticons’ available on KakaoTalk, the ‘national messenger’ used by 48 million people.

The distributed emoticons consist of 16 types in total, created using characters such as ‘K-pop Boogie,’ ‘Just Jerk Boogie,’ and ‘Soulless Boogie,’ which were designed by the city to express wishes for the successful bid of the 2030 Busan World Expo.

The emoticons include characters handing out pouches engraved with the World Expo emblem instead of the traditional Lunar New Year lucky bags, characters symbolizing the World Expo who clasp their hands together and shout “Bring it to Busan,” and characters expressing various emotions encountered in daily life.

Anyone who subscribes to the official 2030 Busan World Expo KakaoTalk channel can receive the emoticons. The usage period is 30 days from the time the emoticons are downloaded.

The city expects that the 50,000 citizens who receive the emoticons will naturally use them in KakaoTalk conversations to raise awareness of the 2030 Busan World Expo, thereby forming a nationwide consensus and generating enthusiasm for the bid.

Especially as the New Year is a time when people exchange greetings and express gratitude to family and friends using KakaoTalk emoticons, it is anticipated that the ‘2030 Busan World Expo Emoticons’ will promote the Expo not only to future generations but also to middle-aged and older adults.

Additionally, through the official 2030 Busan World Expo KakaoTalk channel, which users join to receive the emoticons, it is expected that news and events related to the Expo can be quickly received and continuous communication maintained.

Next, a promotional video introducing the 2030 Busan World Expo will be broadcast on the popular nationwide entertainment program ‘You Quiz on the Block (Life Drama Special, featuring Just Jerk)’ on the tvN channel.

The broadcast will air at 8:40 p.m. on the 11th. On this day, the city will hold an event where participants who take a certification photo of the ‘You Quiz on the Block’ broadcast and post it on their personal social networking service (SNS) with the required hashtags will receive a small souvenir.

The application period is from January 11 to 12, and the required hashtags are #2030BusanWorldExpo×YouQuiz and #2030BusanWorldExpo×JustJerk.

The broadcast will feature the famous dance group ‘Just Jerk,’ who collaborated with Busan City to produce a video wishing for the successful bid of the 2030 World Expo and promoting the charms of Busan.

The promotional video vividly captures the diverse and dynamic aspects and attractions of Busan, the candidate city for hosting the 2030 World Expo, set against the backdrop of Just Jerk and the Dongnae Hakchum dance.

Park Hyung-jun, Mayor of Busan, said, “Through this promotion using nationwide communication channels, we expect to inform various generations from young people to middle-aged and older adults about the 2030 Busan World Expo and to build a consensus for the bid.” He added, “With the upcoming onsite inspection by the International Bureau of Expositions in April, our city will continue to pursue various promotions that come closer to everyday life to heighten nationwide enthusiasm for the bid. We ask for your enthusiastic welcome and support.”

This content was produced with the assistance of AI translation services.