Kakao Golf Reservation Reaches 1.42 Million Members... 33% Increase YoY

3 Million Subscription Applications · 318 Partner Golf Courses
Balanced Growth Including 140,000 Self Check-in Uses

Kakao VX announced on the 10th that as of the end of last year, the cumulative number of members on the 'Kakao Golf Reservation' platform surpassed 1.42 million, marking a 33% increase compared to the previous year. The number of tee times booked throughout the year reached 4.6 million, an 18% increase from the previous year.

Among golf reservation service applications, the number of subscription applications exclusively provided by the Kakao Golf Reservation platform reached 3 million, a 91% increase compared to the previous year. The non-face-to-face self check-in service, launched in June 2021 to enhance user convenience, was used by 140,000 people throughout 2022. The company explained that some golf courses that adopted this feature saw usage rates exceeding 90% per day.

A Kakao VX representative stated, "We believe that various attempts, such as adding photos to scores or inserting golf-related stickers to share with acquaintances via social networking services (SNS), contributed to increasing service usage by providing greater fun while considering user convenience." They added, "We will continue to improve existing services such as subscriptions and scorecards, as well as expand the smart golf course business to provide highly satisfactory services."

Kakao VX has started overseas golf tour services on the Kakao Golf Reservation platform and, as of January 2023, has partnered with 318 golf courses. The company is also continuously expanding the scope and scale of its smart golf course business, which integrates self check-in and self check-out functions.

This content was produced with the assistance of AI translation services.