'#Ounwan' Exercise Certification Craze... Mart 'Geuntech' Items Trending

Lotte Mart Launches 2 Delicious Sanyangyu Protein PB Varieties
Chocolate & Walnut Almond Flavors... Tasty and Convenient to Consume

'Hav'eat Delicious Goat Milk Protein' 2 types (Photo by Lotte Mart).

Lotte Mart is introducing various 'muscle tech' items amid the craze for 'Ounwan (Today’s Workout Complete)' certification, which involves sharing daily exercise amounts on social networking services (SNS).

On the 9th, Lotte Mart announced that it launched two new products of its health functional food private brand (PB) 'Hav'eat': 'Hav'eat Delicious Goat Milk Protein.' These come in powder form that can be mixed with milk or water, containing 12g of protein per packet, equivalent to two eggs. Available in two flavors?nutty walnut almond and sweet chocolate with cocoa powder?the products minimize the typical bitter and fishy taste of protein.

The products include Dutch goat milk protein powder and isolated whey protein. Goat milk is richer in nutrients compared to regular milk, has a lower lactose content, and contains 'beta-casein,' a component structurally similar to breast milk, which may aid digestion. Additionally, three amino acids BCAA, probiotics, and a vitamin blend powder are included as secondary ingredients.

From the 1st for about a week, Lotte Mart’s protein supplement sales increased by more than 20% compared to the same period last year. Sales of gym essentials such as workout gloves and braces, essential for strength training, also rose by over 15%.

Lotte Mart will hold a discount event on various strength training products from the 12th to the 25th. Men’s and women’s workout gloves and wrist, waist, and ankle braces, essential items for the gym, will be sold at a 20% discount.

This content was produced with the assistance of AI translation services.