Lotteria Launches Plant-Based Patty 'Ria Miracle Burger II'

Two types of Lotteria's 'Ria Miracle Burger II'. Photo by Lotteria

[Asia Economy Reporter Moon Hyewon] Lotte Ria announced on the 6th that it has renewed and launched the ‘Ria Miracle Burger II,’ which features a 100% plant-based patty made from soy protein.

In 2020, Lotte Ria introduced the industry’s first 100% plant-based patty Miracle Burger, and through this renewal, the company explained that it improved the product by enhancing its flavor and texture.

The Ria Miracle Burger II uses only soy protein to replicate the juiciness and texture of meat in the patty, and is composed of flavorful soy onion sauce and crispy-textured tomato. There are two types: the ‘Ria Miracle Burger II’ and the ‘Double Ria Miracle Burger II.’

A Lotte GRS official said, “As new consumer trends expand, the number of customers preferring alternative meat is gradually increasing. Lotte Ria plans to lead the alternative meat burger market by continuously developing products and communicating with customers through the expansion of the alternative meat market, which is gaining attention as the future of food.”

This content was produced with the assistance of AI translation services.