Coca-Cola Unveils New TV Commercial for the New Year Celebration
Coca-Cola announced on the 5th that it has released a new TV commercial capturing New Year's daily life shared with loved ones in celebration of the Year of the Rabbit.
The newly released New Year's TV commercial draws attention by portraying special daily moments and happiness that anyone can relate to, experienced with loved ones during the New Year. In particular, the warm and lively rabbit character combined with video techniques and soft narration enhances immersion, making it feel like watching an animated film.
This commercial conveys the excitement that everyday life can become magically special with Coca-Cola in the New Year through emotional storytelling that everyone can empathize with and warm visual beauty.
A Coca-Cola representative said, "We planned this TV commercial to deliver the magical experience of the New Year becoming more enjoyable when spent with loved ones," adding, "In celebration of the Year of the Rabbit, we will support a hopeful and happy New Year through various marketing activities, including the release of a special rabbit package as well as this TV commercial."
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Meanwhile, Coca-Cola has launched a limited edition 'Coca-Cola Rabbit Package' featuring rabbit illustrations. Along with this, they introduced a New Year's limited edition emoticon in collaboration with the popular KakaoTalk emoticon 'Geunyang Geureun Tokki' under the name 'Coca-Cola X Geunyang Geureun Tokki.'
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