Seven Eleven Launches Various Rabbit Products to Celebrate the Year of the Rabbit

Pure Gold Pendant Giveaway Event Also

Rabbit concept products sold at 7-Eleven. (Photo by 7-Eleven)

On the 5th, Seven Eleven announced that it will sell a variety of products themed around rabbits to celebrate the Year of the Rabbit.

They launched a limited edition Seven Select Buff Honey Butter Popcorn product. This item features packaging decorated with cute rabbit character illustrations and is an upgraded large-size product with double the capacity (160g) of the original Buff Honey Butter Popcorn.

Seven Eleven also applied rabbit designs to the packaging of eight types of products including lunch boxes and triangular kimbap. The limited edition rice lunch box and Jeil Matjip Rice Cake Dumpling Soup feature cute rabbit and lucky pouch illustrations, while the six types of triangular kimbap include images of Seven Eleven’s character Buni wearing a cute rabbit mask and holding a carrot.

They are also holding a gold rabbit pendant prize event. Until the end of this month, customers who purchase over 5,000 won and collect stamps on the Seven app will be entered into a draw to win a 1-don (3.75g) gold rabbit pendant set featuring a rabbit character (5 winners), 5,000 won mobile gift certificates (100 winners), and 1,000 won mobile gift certificates (500 winners).

A Seven Eleven representative said, “To celebrate the Year of the Rabbit, we introduced a variety of cute rabbit-themed products with the hope that many good things will happen to our customers. We will continue to launch differentiated products that satisfy customers’ tastes and preferences in abundance.”

This content was produced with the assistance of AI translation services.