Nongshim Operates 'Shin Ramyun Cafeteria Pop-up Store'

Operating in Seongsu-dong from the 9th to February 8th

Sliced View of Shin Ramyun Pop-up Store (Exterior). Photo by Nongshim.

Nongshim announced on the 4th that it will operate the 'Shin Ramyun Cafeteria Pop-up Store' from the 9th to February 8th.

Visitors can customize the spiciness level, noodle type, and soup ingredients to cook and enjoy Shin Ramyun according to their taste at the pop-up store. Tastings can be requested on-site.

This event was launched following the popularity of the 'Shin Ramyun Snack Bar' that Nongshim opened last October on the metaverse platform 'Zepeto.' At that time, netizens visited the virtual Shin Ramyun snack bar and cooked ramen by selecting ingredients according to their preferences.

Additionally, Nongshim plans to provide various attractions such as an exhibition space where visitors can see the brand story and history of Shin Ramyun at a glance, a giant Shin Ramyun photo zone, and various games and events that visitors can participate in. Goods inspired by Shin Ramyun’s design, including blankets, pens, and masking tape, will also be sold.

A Nongshim representative said, “We planned this pop-up store to communicate more closely with consumers both online and offline,” adding, “Since this space is created by bringing the virtual reality experience into the real world, we expect it to offer consumers a special and enjoyable experience.”

This content was produced with the assistance of AI translation services.