Daesang Cheongjeongwon Launches 'Seol Gift Sets' Considering the Environment
Utilizing Eco-Friendly Packaging, Minimizing Plastic Usage
Expanding ESG Management with the Keyword 'Jayeonseureoun'
Daesang Cheongjeongwon announced on the 3rd that it has launched an eco-friendly gift set called the 'Natural Seol Gift Set' for the Lunar New Year.
The Natural Seol Gift Set features the use of eco-friendly packaging materials to minimize plastic usage and enhance recycling efficiency. The previously used non-woven fabric materials have been completely replaced with paper, and the internal trays of the 'Farm Premium Oil Gift Set' and 'Premium Oil Gift Set,' which were previously made of plastic, are now made of paper.
Another notable feature is the diversified composition based on consumer needs. The sets include the comprehensive gift set 'Cheongjeongwon Gift Set,' the canned ham-focused 'Woori Farm Gift Set,' the popular holiday item 'Premium Oil Gift Set,' the 'Farm Premium Oil Gift Set' combining canned ham and oils, the 'Traditional Gim Gift Set' featuring various types of gim (seaweed), and a premium jang (fermented sauce) gift set. Additionally, a limited edition 'Home Restaurant Ready Meal Set' reflecting the stay-at-home trend is also offered.
Starting with this initiative, Daesang plans to expand its ESG management efforts using the keyword 'Natural.'
Hot Picks Today
!["Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①](https://cwcontent.asiae.co.kr/asiaresize/93/2026051414165763158_1778735817.jpg)
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- [Breaking] Park Sukeun, Central Labor Relations Commission Chair: "Some Gaps Narrowed Between Samsung Electronics Labor and Management"
- "If That's the Case, Why Not Just Buy Stocks?" ETFs in Name Only, Now 'Semiconductor-Heavy' and a Playground for Short-Term Traders
- "I Take Full Responsibility"... Chung Yongjin Issues Direct Apology for Starbucks 'May 18 Controversy' (Update)
- "No Cure Available, Spread Accelerates... Already 105 Dead, American Infected"
A Daesang Cheongjeongwon representative stated, “We designed this Lunar New Year gift set by actively reflecting consumers’ eating trends and interest in eco-friendly consumption. Moving forward, we will continue various eco-friendly activities as a brand that delivers taste and health to consumers while also considering the future of the planet.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
