LG Electronics' New 'OLED TV' Is 70% Brighter

CES2023 Two Days Away, Detailed Specs Revealed
Advances in Video Processing and Light Control Technology
'Super Gap' Secret: 6th Generation AI 'Alpha9'

[Asia Economy Reporter Moon Chaeseok] LG Electronics is unveiling its 2023 OLED Evo TV new model, which is about 70% brighter.

On the 3rd, two days before the opening of the world's largest home appliance and IT exhibition 'CES 2023,' LG Electronics revealed detailed performance of the 2023 OLED Evo product. The biggest feature is its proprietary video processing technology that adjusts brightness by segmenting each scene and more precise light control technology. For the 65-inch OLED Evo with a diagonal length of about 163 cm, it is about 70% brighter than the previous model. Light reflection and screen glare have been reduced.

Screen tearing has also been minimized. It is the world's first to receive QMS VRR certification, the latest standard of HDMI 2.1a. This technology minimizes screen tearing when switching between content with different frame rates played per second on devices connected to the TV via HDMI port. For example, when a customer watches a movie on a set-top box connected to the TV and then switches to sports footage, no black screen or tearing occurs during the transition.

The artificial intelligence (AI) picture and sound engine, 'Alpha9' processor, has been enhanced to the 6th generation. Alpha9 is LG Electronics' secret weapon that confidently claims a higher technological level than competitors such as China's TCL. It analyzes the video creator's intent, controls screen noise, and recognizes faces, objects, text, and backgrounds in scenes to display the screen naturally. The 'Dynamic Tone Mapping Pro' technology segments each scene and finely adjusts HDR effects and brightness for each area.

Through the customized screen setting function, users can directly adjust picture quality to suit their eyes. By selecting color, contrast, sharpness, and other settings, viewers can enjoy videos in their own picture mode beyond the basic modes like Cinema and Sports. The AI sound technology converts 2-channel audio sources into virtual 9.1.2 channels. The 'Wow Orchestra' feature, compatible with LG soundbars, has also been introduced for the first time, designed to deliver rich sound.

This content was produced with the assistance of AI translation services.