GS25, Pouch Beverage Design Industry-Academia Collaboration... "Targeting Generation Z"

A Total of 63 Students Participated... Grand Prize Goes to 'GS22.3 Team'

GS Retail officials and Hanyang University Erica students are taking a commemorative photo at the final presentation award ceremony of the industry-academic cooperation project. (Photo by GS Retail)

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 30th that it is conducting an industry-academic cooperation project on ice pouch beverage package design together with students from the College of Design at Hanyang University ERICA Campus.

A total of 63 design college students participated in this project, forming 28 teams of 2 to 3 members each. During the project period, GS25 design practitioners visited Hanyang University and invited the students to the GS Retail headquarters for mentoring. Additionally, professors from Hanyang University and GS Retail practitioners conducted a preliminary evaluation to select the final four teams, and the final presentation was held at the GS Retail headquarters on the 22nd. The Grand Prize was awarded to GS22.3 team, the Gold Prize to Chogochujang team, and the Silver Prize to Renovation and INSPIR teams.

The four teams that made it to the final presentation?Renovation (RE:novation), Chogochujang, INSPIR, and GS22.3?proposed various design concepts. The Renovation team designed based on the idea that coffee is recognized as an essential beverage for modern people who often use the expression "coffee transfusion." The Chogochujang team presented a design with the concept of eyes to capture customers' attention, while the INSPIR team proposed a pouch design inspired by a "comma" to suggest rest for the fiercely living Generation Z. The GS22.3 team went beyond a simple pouch design by incorporating various elements popular among people in their 20s, such as worldviews and webtoons, to propose integrated marketing.

A GS25 official said, “Creativity has no right answer. It is something that starts from the heart, not logic,” and added, “Our company emphasizes breaking free from invisible frameworks and thinking outside the box, and we are very grateful to the Hanyang University students who helped us break those frameworks through this project.”

This content was produced with the assistance of AI translation services.