Tous Les Jours Jeiljedang Center Branch Renovated for 100 Days... Sales Up 146%
[Asia Economy Reporter Moon Hyewon] CJ Foodville's Tous Les Jours recently announced on the 29th that sales increased by nearly 146% compared to the same period last year after the renewal opening of the ‘CJ CheilJedang Center Branch’.
During this period, the number of visitors increased by about 132%, with weekend visitors rising sharply to nearly 150%.
CJ Foodville cites the availability of high-quality signature exclusive products only found at this location as a key factor for its popularity.
At the CheilJedang Center Branch, products are made daily in-store using premium ingredients optimized for each product’s characteristics, such as specially selected flour, self-developed fermentation starters, and French AOP butter.
Popular products include the butter-flavored 'Croissant' and 'Earl Grey Madeleine,' the fragrant 'Gamtai Financier' topped with seaweed and Maldon salt, and the 'Moist Lemon Tea Cake.' Fresh cream cakes like the ‘Strawberry Mary Queen,’ which highlight natural ingredients and design, as well as the 'Jambon Beurre' combining jambon ham and AOP butter, have also received favorable reviews.
The warm and friendly interior space has also received positive feedback. This branch increased seating by nearly 30% compared to before and offers a comfortable yet eco-friendly caf? experience by using upcycled objects made from cork, recycled plastic, rice husks, oyster shells, and more.
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Opened in 2011, the Tous Les Jours CheilJedang Center Branch is the largest Tous Les Jours store in Korea, occupying approximately 1112.6㎡ on the first floor of CJ Group’s main office building, the ‘CheilJedang Center.’ It is a premium bakery differentiated by ingredients and manufacturing methods compared to regular stores and has been loved as Tous Les Jours’ flagship store. In October, CJ Foodville redefined the concept of the Tous Les Jours CheilJedang Center Branch as an ‘authentic bakery caf?’ through its first renewal in 11 years.
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