For Senior Experts, Key Figures, and National Meritorious Persons in Each Field
Design with K-Content and Cultural Heritage
Rear Side of New Year's Cards Replaced with Yongsan Presidential Office CI

[Asia Economy Reporter Ki-min Lee] President Yoon Seok-yeol sent New Year's greeting cards to various figures ahead of the 2023 New Year, stating, "I will achieve a new leap forward together with the great people."


In the greeting card, President Yoon said, "We are overcoming difficult and challenging times and creating a better future."


He added, "We will strive harder to let warm energy permeate the lives of the people" and "I wish for a hopeful 2023." First Lady Kim Geon-hee also signed the card alongside President Yoon.


The recipients include elders and key figures from various fields, national merit recipients and their families, socially disadvantaged groups, foreign heads of state and prominent foreign figures, and overseas Koreans.

New Year's greeting card for 2023 sent by President Yoon Suk-yeol. / Provided by the Office of the President

New Year's greeting card for 2023 sent by President Yoon Suk-yeol. / Provided by the Office of the President

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This year's greeting card features designs of Korean culture, traditions, and tangible and intangible cultural assets, reflecting the national agenda to "spread the charm of K-content worldwide."


In particular, the Presidential Office explained that it expresses various Korean cultures such as K-pop, K-drama, K-movie, K-food, and K-beauty, and also includes Suwon Hwaseong, a World Cultural Heritage site, and Talchum (mask dance), registered as an Intangible Cultural Heritage of Humanity.



On the front of the card, like previous presidents, the phoenix, a symbol of the presidency, is engraved, but on the back, instead of the Blue House CI, the Presidential Office CI of the Republic of Korea, announced last October to mark the Yongsan era, is included.

Front side of the 2023 New Year's greeting card sent by President Yoon Suk-yeol. / Provided by the Office of the President

Front side of the 2023 New Year's greeting card sent by President Yoon Suk-yeol. / Provided by the Office of the President

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The back side of the 2023 New Year's greeting card sent by President Yoon Suk-yeol. / Photo by the Office of the President

The back side of the 2023 New Year's greeting card sent by President Yoon Suk-yeol. / Photo by the Office of the President

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This content was produced with the assistance of AI translation services.

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