Ministry of SMEs and Startups Invests 94.4 Billion Won for 70,000 Small Business Owners' Online Expansion

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[Asia Economy Reporter Kim Bo-kyung] The Ministry of SMEs and Startups will invest a budget of 94.4 billion KRW next year to help 70,000 small business owners enter the online market.

On the 29th, the Ministry announced the "2023 Small Business Online Sales Support Project Integrated Notice." The project budget has been expanded from 90.5 billion KRW (supporting 60,000 people) this year to 94.4 billion KRW (supporting 70,000 people) next year. The detailed project contents include ▲ strengthening online entry capabilities ▲ online shopping mall entry ▲ establishing an online entry foundation.

First, small business owners will be able to take e-learning courses through learning sites (Small Business Knowledge Learning Center, Gachi Sapsida platform), and practical-focused specialized education courses will be expanded to about 20 universities.

While improving brands and designs suitable for online sales, new consulting support will be provided for meal kit planning, menu and cooking environment analysis, etc. Additionally, online distribution experts will be matched with small business owners to assist from consulting to entry into online markets.

For the online shopping mall entry project, exclusive planned exhibitions for small business owners will be opened to conduct promotions such as advertising. For small business owners wishing to enter TV home shopping, support will be provided for entry fees or video production costs.

To enable stable revenue generation for small business owners through regular payments, 10 subscription economy sections will be opened in private partner malls to support the operation of subscription economy services.

The Gachi Sapsida platform will strengthen its role as a public platform beyond its existing online shopping mall functions. It provides small business owners with the latest trends, support project information, and educational programs necessary for entering the online market, and offers functions to guide and reserve nationwide infrastructure such as Sodam Square and Sodam Sanghoe.

The integrated notice containing detailed project support conditions and schedules can be found on the Ministry of SMEs and Startups website. Small business owners wishing to participate in the project can apply through Panpandaero and the Small Business Madang website.

This content was produced with the assistance of AI translation services.