GS25, Kukat Butter Bar 'Popular'... Surpasses 1 Million Units Sold

30~40% Price at Dessert Specialty Stores

Two types of Cookat Butter Bars sold at GS25. (Photo by GS Retail)

[Asia Economy Reporter Lim Chun-han] Recently, dessert products such as 'Butter Bar' and 'Hwang Cheese' have been gaining great popularity at convenience stores.

According to GS25, from October 1 to December 27, two types of Cookat Butter Bar products surpassed a cumulative sales volume of 1 million units.

The Cookat Butter Bar features a rich texture with Hwang Cheese on a crust and is sold at 2,200 won, which is about 30-40% of the price at specialty dessert shops. In particular, at the GS25 Door-to-Seongsu store, which is most frequented by women in their 20s, the Cookat Butter Bar Hwang Cheese ranked overwhelmingly first in total dessert product sales.

A GS Retail official stated, “In the dessert product category, where trends change most rapidly, proactive preference analysis of the 20s and 30s age group is essential,” adding, “To maintain the reputation of a dessert specialty store, we will ensure perfect quality implementation along with thorough preemptive big data analysis.”

This content was produced with the assistance of AI translation services.