Electroland Selects 'Restart' as This Year's Home Appliance Keyword
Beauty Care and Mobile Devices 'Popular'
A customer is experiencing a beauty care device at the E-Land Typhoon. (Photo by E-Land)
View original image[Asia Economy Reporter Lim Chun-han] Electroland announced on the 29th that it has selected ‘Restart’ as the home appliance keyword of the year.
According to Electroland, sales of beauty care devices increased by 31% from January 1 to December 25 compared to the same period last year. It is analyzed that sales significantly increased as outdoor activities increased and appearance management became a daily routine again.
IT mobile devices are also representative restart home appliances. Sales of unlocked devices increased by 75% compared to the previous year. In April, sales of smartwatches increased fourfold due to the rise in outdoor activities, and in July, sales of tablet PCs, which are convenient for travel, doubled.
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An Electroland official said, “Next year is expected to enter a more full-fledged endemic (periodic outbreak of infectious diseases) era, so demand for home appliances that support outdoor activities is expected to continue steadily,” adding, “We plan to develop products and promotions that fit consumers’ lifestyles.”
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