Transbeverage's 'Aperol Spritz' Selected as Google's Cocktail of the Year

[Asia Economy Reporter Koo Eun-mo] Trans Beverage announced on the 26th that its brand liqueur 'Aperol' cocktail, 'Aperol Spritz,' was selected as the number one cocktail in Google's 2022 search trends report.

In this ranking, announced based on the survey results of the European liquor specialty media 'The Drinks Business,' Aperol Spritz took first place, surpassing Espresso Martini.

Created in 1919 in Padua, Italy by the Barbieri brothers, Aperol is one of the most beloved liqueurs among Italians and is cherished as an aperitif. The orange color reminiscent of Italian sunshine and its sweet yet slightly bitter taste characterize Aperol. The 'Aperol Spritz,' enjoyed by adding sparkling wine to Aperol, is a cocktail that represents Italian aperitif culture. It is loved worldwide, with 450 million glasses sold annually, averaging 14 glasses per second.

In Korea, Trans Beverage sells the Aperol Duo Package, which packages Aperol 350ml and Cinzano Prosecco (sparkling wine) 375ml together. It is recommended to pour 60ml of Prosecco, 60ml of Aperol, and 20ml of soda water into a wine glass filled with ice, stir well, and finish with an orange slice garnish. It pairs well with light finger foods.

A representative from Trans Beverage said, "More people are reflecting on the meaning of the year with their loved ones rather than having noisy gatherings during the year-end and New Year holidays," adding, "We hope that Aperol Spritz will be an opportunity to experience the aperitivo culture that brings joy in busy daily life."

This content was produced with the assistance of AI translation services.