Seven Eleven launches 'Gangcheolbudae' beer... "Strong carbonation and refreshing taste"

Production in Germany, the 'Country of Beer'

Steel Troops Beer. (Photo by Seven Eleven)

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 26th that it has exclusively launched the Gangcheolbudae Beer, inspired by the popular variety show Gangcheolbudae.

The Gangcheolbudae Beer packaging design features a camouflage pattern commonly used in military uniforms to clearly convey the Gangcheolbudae concept at a glance, along with the Gangcheolbudae emblem.

This product is brewed at Eichbaum, the largest brewery in Mannheim, Germany, allowing consumers to experience the authentic taste of German beer. Gangcheolbudae Beer is characterized by a strong and overwhelming refreshing sensation and carbonation that lasts until the end, matching the tough special forces concept. It is a lager type beer with an alcohol content of 5.5%.

To commemorate the launch, Seven Eleven is holding a promotion until the end of next month, offering 4 cans for a uniform price of 11,000 KRW. A Seven Eleven representative said, “Gangcheolbudae Beer is a differentiated product that embodies the strong body and mind of special forces in the homeland of beer, Germany,” and added, “We will continue to introduce collaborative products for the MZ generation (Millennials + Generation Z) who seek both taste and fun.”

This content was produced with the assistance of AI translation services.