‘Small Business Free Branding Support Project’ Completed … Gyeongnam Bank Enhances Competitiveness of Local Small Business Firms

Kim Yanghyun Korean Medicine Clinic (Miryang), Two Base (Gimhae), Mido (Changwon) ... A Stunning Transformation

BNK Gyeongnam Bank has successfully completed a project aimed at strengthening the competitiveness of local small business owners.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Song Jong-gu] BNK Gyeongnam Bank has successfully completed a project aimed at strengthening the competitiveness of local small business owners.

BNK Gyeongnam Bank announced on the 23rd that it completed the ‘Free Branding Support Project for Small Business Owners’ in 2022 and improved the brand images of three local small business companies.

The Free Branding Support Project for Small Business Owners is a project that supports and promotes selected local small business companies through the design talent donation of BNK Gyeongnam Bank employees by providing logo development, printed materials production (business cards/flyers, menus, storyboards, Instagram promotion pages, etc.), video production, and more.

The three companies selected through a public contest in August ? Kim Yanghyun Hangwa (food preparation industry, Miryang), Two Base (cosmetics manufacturing, Gimhae), and Mido (fusion restaurant, Changwon) ? underwent a three-month branding process that dramatically transformed their images.

Kim Yanghyun Hangwa was supported with a logo, product boxes, stickers, business cards, etc., under the concept of ‘Handcrafted Premium Hangwa by an Artisan.’ (Located in Nae-dong, Miryang City)

In particular, through the Free Branding Support Project for Small Business Owners, the company name was changed from the former Miryang Hangwa to Kim Yanghyun Hangwa, giving it a fresh new identity.

Two Base was branded to effectively convey its company philosophy of ‘Adding Basics to the Basics’ to customers, producing a logo, cosmetic labels, shopping bags, business cards, and more. (Located in Daecheong-dong, Gimhae City)

Mido was supported with a logo, signboard, menu, business cards, etc., under the concept of ‘Handmade Sauce Made Every Morning and Domestic Pork Tonkatsu.’ (Located in Odong-dong, Masanhappo-gu, Changwon City)

Companies selected for the Free Branding Support Project for Small Business Owners were provided with a specially made signboard by BNK Gyeongnam Bank and various branding deliverables free of charge.

The company representative said, “We have devoted ourselves to the Hangwa business for 15 years using homegrown agricultural products and have been recognized as an excellent specialty product of Miryang City. As a local company, we faced limitations in product sales, and marketing and promotion were desperately needed, which led us to apply for the Free Branding Support Project for Small Business Owners. We are grateful to be reborn as a competitive Kim Yanghyun Hangwa through this opportunity.”

Lee Myung-hoon, team leader of the Social Contribution and Public Relations Department, said, “We are pleased that all three local small business companies that benefited from the Free Branding Support Project for Small Business Owners, which utilized the talents of our department employees, expressed satisfaction. We hope many local residents visit Kim Yanghyun Hangwa, Two Base, and Mido to see the transformed branding and purchase their products and food. We plan to continue the Free Branding Support Project for Small Business Owners next year to contribute to enhancing the competitiveness of local small business owners.”

BNK Gyeongnam Bank plans to promote Kim Yanghyun Hangwa, Two Base, and Mido, which successfully transformed their images through the Free Branding Support Project for Small Business Owners.

This content was produced with the assistance of AI translation services.