hy Predit Achieves 100 Billion KRW in Cumulative Transactions in 2022, Up 43% YoY
[Asia Economy Reporter Song Seung-yoon] hy announced on the 22nd that its online mall 'Predit' has surpassed a cumulative transaction amount of 100 billion KRW within three years of its launch.
As of the end of last month, Predit's cumulative transaction amount reached 107.5 billion KRW, showing a growth rate of 43% compared to the same period last year. This is a higher level compared to the online shopping mall transaction growth rate of 11% during the same period. The number of members, initially 650,000, has nearly doubled to 1.2 million.
hy attributes this growth largely to its subscription delivery service. The subscription delivery service accounts for 60% of the total transaction amount. It is a system where a 'Fresh Manager' delivers ordered products according to the delivery cycle, allowing real-time two-way communication for returns and skips, resulting in high customer satisfaction. Customers can receive not only food but also daily necessities such as toilet paper and shampoo tailored to their lifestyle patterns.
The expansion of product categories to over 1,300 items also attracted customers. This figure has increased by more than 300% compared to the launch. Along with this, the number of subscribers to the paid membership service 'Predit Membership' has increased by 400% since January this year. hy plans to develop Predit into an online platform with an annual transaction amount of 150 billion KRW and 20,000 members in 2023 through video-based UX/UI improvements and expanded community functions.
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A hy representative said, "Predit, which links online and offline, grew into an e-commerce platform with a transaction amount of 100 billion KRW by growing more than 30% this year following last year," adding, "Next year, we will provide customers with differentiated experiences through content-based platform improvements."
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