Giftishow Biz Tops Starbucks Coupon... Convenience Stores and Naver Pay Also Popular

Most Popular Mobile Return Gift: 'Coffee and Dessert Set'

2022 Mobile Coupon Usage Trends. (Photo by KT Alpha)

[Asia Economy Reporter Lim Chun-han] The most frequently sent product on KT Alpha's mobile coupon service Giftishow Biz this year was Starbucks coffee and desserts.

According to the '2022 Mobile Coupon Usage Trends' released by Giftishow Biz on the 21st, Starbucks coffee and desserts (46.7%), GS25·CU general products and gift certificates (13.6%), Naver Pay point coupons (9.7%), and Shinsegae·Emart gift certificates (8.4%) ranked as bestsellers.

Giftishow Biz is an online service for corporate clients that allows bulk sending of mobile coupons, which can be used for employee welfare gifts, insurance and rental purchase giveaways, and promotion and event prize distribution. Recently, through functional enhancements, it supports a one-stop process from surveys to prize distribution to text message sending, and is expanding its service as a comprehensive marketing platform by increasing physical prizes mainly consisting of electronic products.

The peer-to-peer gifting service Giftishow launched a 'mobile return gift service' in May to enable easy and quick gifting of return gifts for celebrations and condolences via mobile, following the normalization of non-face-to-face gifting. Analyzing average usage data for three months before and after the launch of the return gift service, transaction volume increased by 135%, total transaction amount rose by 161%, and monthly active users (MAU) increased by 302%. The most frequently sent popular return gift was coffee and dessert sets (94%), followed by monetary gift certificates for department stores and convenience stores (3%), and physical delivery products such as towels and hand wash (2%).

This content was produced with the assistance of AI translation services.