CJ OnStyle Revamps Living Planning Program to Enhance 'Taste Shopping'

Diversifying Programming Targeting Home Party and Overseas Travel Demand
Launching 'Solmi Kitchen' and Introducing 'Gang Munjangssi Shopping Chamgyeon'

'Solmikitchen' poster (Photo by CJ OnStyle).

[Asia Economy Reporter Yuri Kim] CJ OnStyle is strengthening customer 'preference shopping' by revamping its living planning programs for the year-end and New Year season.

CJ OnStyle announced on the 21st that, riding on the popularity of the program "Park Sol-mi's Tempting Life," which premiered last April, it will launch a spin-off program called "Solmi Kitchen" after about nine months. "Park Sol-mi's Tempting Life" airs every Sunday and features inner beauty health foods and household items. At less than a year since its first broadcast, the cumulative order amount has reached approximately 24 billion KRW.

Launched on the 19th, "Solmi Kitchen" is a planning program introducing general food products. Actress Park Sol-mi, who boasts a sophisticated image as well as a homemaker persona, introduces various cooking methods and recipes on Solmi Kitchen, drawing positive customer responses. The "The Boksun Prime Steak" featured in the first broadcast sold nearly 6,000 sets, recording an order amount of about 600 million KRW.

Veteran CJ OnStyle show hosts Kang Yeon-hee, Moon Seok-hyun, and Jang Hye-kyung have also started a new living content called "KangMoonJang's Shopping Interference," with the concept of assisting customers who are inexperienced in shopping. Despite the early broadcast time of 6 a.m. during its first airing on the 22nd of last month, it achieved meaningful results, and the influx of new and dormant (long-term inactive) customers exceeded 30% with each broadcast.

"Choi Hwa-jung Show" recently renewed its program by welcoming show hosts Shim Yong-soo and Kim Sun-hee as new hosts. By introducing a radio concept called "Choice TokTok," it plans to maximize communication capabilities by responding to live customer talks during the live broadcast. "Kang Joo-eun's Good Life," which airs every Saturday morning, focuses its product portfolio on premium living items.

Meanwhile, CJ OnStyle is expanding related programming to target home party enthusiasts who want to enjoy small but certain happiness (sohwakhaeng) at home during the year-end and New Year holidays, as well as customers planning overseas trips during the holiday season. For home party enthusiasts, they prepared Loris Steak (December 24 on Kang Joo-eun's Good Life), The Boksun Prime Steak (December 26 on Solmi Kitchen), and for overseas travelers, National Geographic luggage (December 22 on Kang Joo-eun's Good Life), Nordic travel packages (December 25 on Flower Travel), and Hyundai Tour Zone cruise trips (January 1), among others.

This content was produced with the assistance of AI translation services.