Daesang Cheongjeongwon Launches 'Yoriju Matsul' Fermented with Domestic Rice

Enhance Ingredient Flavor and Remove Odor with 15.5% Alcohol Content
Just Add 2-3 Tablespoons to Meat and Fish Dishes

[Asia Economy Reporter Seohee Lee] Daesang Corporation's Cheongjeongwon announced on the 21st that it will launch a cooking wine made by fermenting domestically produced rice.

The new product has an alcohol content of 15.5%, effectively enhancing the flavor of ingredients and removing unpleasant odors. It is recommended to add 2 to 3 tablespoons when cooking with meat or fish.

This product also carries the meaning of promoting coexistence with farmers by using domestically produced rice. As dietary habits change and dining out increases, per capita rice consumption has significantly decreased, and this aims to continue cooperative efforts between the food industry and farmers. According to Statistics Korea, the annual per capita rice consumption has steadily declined from 130kg in 1984 to 56.9kg in 2021.

The new product will be released in 410ml and 830ml sizes and will be sold at major discount stores as well as various online malls.

A Daesang representative said, “After researching cooking wine that preserves the original taste of dishes while effectively eliminating unpleasant odors, we have launched this new product. We will continue to introduce various products that not only offer good quality but also promote coexistence with farmers.”

This content was produced with the assistance of AI translation services.