Shilla Duty Free Wins Grand Prize in 3 Categories at 'Web & Smart App Awards 2022'

Highly Rated for Maximizing Customer Convenience

Group Leader Choi Seong-min (from the left), Executive Director Kim Bo-yeon, and Group Leader Lee Jae-gyun of Shilla Duty Free are taking a commemorative photo after receiving the award. (Photo by Shilla Duty Free)

[Asia Economy Reporter Lim Chunhan] Shilla Duty Free announced on the 21st that it won grand prizes in three categories, including Mobile Service Innovation, at the 'Web & Smart App Awards 2022.'

Shilla Internet Duty Free received excellent evaluations in various aspects such as user interface (UI) design, content, and services.

In September, Shilla Duty Free completely revamped its internet duty-free store, simplifying the product purchase process and payment procedures to enhance customer convenience. It introduced personalized recommendation services that provide customized benefits and information using new technologies, as well as a short-form video review feature that encourages customer participation. It also launched LabyouOn, a video-based non-face-to-face consultation service, the first of its kind in the global duty-free industry.

A Shilla Duty Free official said, “We focused on maximizing customer convenience during the internet duty-free store revamp and aimed to provide an experience with new e-commerce technologies, which received positive evaluations. We are grateful for this recognition and will continue to strive for customer satisfaction through innovative services that lead the industry.”

This content was produced with the assistance of AI translation services.