CJ CheilJedang Launches New and Renewed Frozen Rice Products... Revamped as 'Hetbahn Cookban'

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 20th that it has rebranded its existing Bibigo frozen rice products under the ‘Hetbahn Cookban’ brand and launched four new types of rice balls. Three types of fried rice were relaunched.

The newly introduced Hetbahn Cookban rice balls include four varieties: ‘Buldak Mayo Rice Ball’, ‘Tuna Mayo Rice Ball’, ‘Spam Kimchi Rice Ball’, and ‘Chicken Garlic Mayo Rice Ball’. They feature various flavors using mayonnaise and Spam, with the rice surface grilled to a golden brown to add the crispy texture of nurungji (scorched rice).

The Hetbahn Cookban fried rice line was relaunched with three upgraded products. ‘Hetbahn Cookban Shrimp Fried Rice’, ‘Hetbahn Cookban Dakgalbi Fried Rice’, and ‘Hetbahn Cookban Chadol Kkakdugi Fried Rice’ are characterized by delivering a taste similar to pan-fried rice using only microwave cooking. The ingredients in the fried rice have been diversified in size and type, enhancing the original texture and color of the raw materials. With this product launch, Hetbahn Cookban now offers a lineup of 11 types of rice balls and 11 types of fried rice and bibimbap.

A CJ CheilJedang official said, "CJ CheilJedang’s frozen rice, which has been loved for its differentiated taste quality and convenient cooking method, now presents even more delicious rice flavor with Hetbahn’s differentiated cooking technology," adding, "We will continue to strive to develop various menus that provide consumers with convenient and delicious meals."

This content was produced with the assistance of AI translation services.