Hyundai Motor Company Holds Customer Participation Event Linked to '2023 Yeongdong-daero Countdown'

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Company announced on the 19th that it will hold a customer participation event linked to the New Year's event 'Yeongdong-daero Countdown.'

Before the countdown, Hyundai Motor will operate an offline event zone called 'Wish Garden' at COEX Plaza in Gangnam-gu, Seoul, until the 31st, providing a space where customers can share their New Year's wishes and create memories.

'Wish Garden' is an exhibition space shaped like a 'star' representing customers' New Year's wishes. It consists of ▲ the star-shaped 'Wish Gate' ▲ the 'Wish Flower Way,' expressing a wide starry flower path ▲ the 'Wish Tower,' a tower of wishes realized through a large media wall ▲ and the 'Wish Lake,' an infinity mirror photo zone depicting a lake flowing with starlight.

Hyundai Motor offers various customer experiences for visitors to 'Wish Garden,' including ▲ an 'LED Photo Wall' that prints customers' New Year's wishes entered on the 'Wish Tower' along with background graphics for photo shooting ▲ and the 'Wish With You' event, which creates a video message card with the teaser video of the '2023 Yeongdong-daero Countdown' drone show as the background when customers input their New Year's wishes they want to achieve with family, friends, or lovers.

Additionally, Hyundai Motor collaborates with illustrator 'Buwon,' well known for the humorous rabbit character 'B.B Rabbit.' A Casper vehicle with the concept of a 'Wish Car' carrying customers' New Year's wishes will be exhibited. Customers who participate in SNS certification will receive postcards and sticker goods featuring Buwon's illustrations on a first-come, first-served basis.

Meanwhile, Hyundai Motor plans to broadcast the pre-recorded countdown drone show video live around midnight on the 31st through its official YouTube channel 'About Hyundai,' without holding a separate offline countdown event. A Hyundai Motor official said, "We hope that through the Yeongdong-daero Countdown and 'Wish Garden,' people can create memories by drawing New Year's wishes with their loved ones," adding, "We wish that customers' wishes will soar high in the sky in the New Year 2023."

This content was produced with the assistance of AI translation services.