Beauty Product Orders Increase by 25% in the Second Half of the Year

Lotte Homeshopping will hold the 'Beauty Christmas' event until the 25th. (Photo by Lotte Homeshopping)

Lotte Homeshopping will hold the 'Beauty Christmas' event until the 25th. (Photo by Lotte Homeshopping)

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[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 19th that it will hold a special event called 'Beauty Christmas' until the 25th, featuring a focused lineup of this year's popular beauty products along with discount benefits.


According to Lotte Homeshopping, orders for beauty products from June to November increased by 25% compared to the same period last year, and orders for color cosmetics rose by more than 30%. This is analyzed to be due to increased outdoor activities following the endemic (periodic outbreak of infectious diseases) and expectations for the removal of indoor mask mandates, leading to higher demand for beauty products.


On the 20th, Lotte Homeshopping will introduce 'B21 Cream' from 'Orlane,' a French skincare brand with over 70 years of history. On the 24th, it will sell 'Dr. Jukre MSC Ampoule,' a highly concentrated ampoule essence. On the 25th, it will broadcast 'Skind Glow Cream,' which contains the expertise of Lee Kyungeun, a makeup artist with 32 years of experience.



A Lotte Homeshopping official said, "We have organized a special event focusing on beauty brands that were popular this year," adding, "Since we are selling products with high customer preference from basic skincare to color cosmetics with various discount benefits, it will be a reasonable shopping opportunity."


This content was produced with the assistance of AI translation services.

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