Seongnam City to Unveil New Urban Brand in May Next Year

Seongnam City Hall Panorama

[Asia Economy (Seongnam) = Reporter Lee Young-gyu] Seongnam City in Gyeonggi Province is embarking on the development of a new city brand to strengthen its urban identity. Seongnam plans to unveil the new city brand as early as May next year.

A city brand is an indicator representing the city's value and favorability, and when it is linked to the city's unique historical, social, and cultural characteristics, the city's recognition increases.

To mark the 50th anniversary of its elevation to city status next year, Seongnam will create a city brand that succinctly embodies Seongnam's historical value and its image as an advanced and innovative city leading the 4th Industrial Revolution.

To this end, the city has commissioned a professional survey organization to conduct a nationwide public perception survey on the new city brand for three weeks from December 19 this year to January 9 next year.

The organization will conduct the survey online, asking 1,700 residents of Seongnam and other regions about Seongnam's symbolic images and direction.

At the same time, in-depth interviews will be conducted with design experts.

Through gathering diverse opinions, the city will develop a city brand that contains Seongnam's urban philosophy, vision, and message of hope, to be unveiled in May next year.

A city official explained, "The goal is to foster citizens' pride and create a city brand that will be loved for a long time," adding, "The new city brand will be linked and utilized with various policies and projects to spread public value."

This content was produced with the assistance of AI translation services.