LG Household & Health Care Aura, Perfume Studio Fabric Softener Launch... "Luxury Perfume Scent Realized"

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 16th that its Aura has launched the fabric softener ‘Aura Perfume Studio,’ which embodies luxury perfume scents directly chosen by consumers.

Aura Perfume Studio, jointly planned by LG Household & Health Care and Emart, is a product that reflects customer preferences from the development stage. Professional perfumers from Senbery Perfume House, LG Household & Health Care’s fragrance research institute, created luxury perfume scents based on the latest fragrance preference trends and conducted scent tests and blind tests targeting Emart customers. The three scents that received the highest preference here?▲Blanche Musk ▲Fresh Verbena ▲Flora Peach?were commercialized.

Aura Perfume Studio does not contain microplastic scent capsules that disrupt aquatic ecosystems, nor does it include petroleum-based surfactants, triclosan, triclocarban, or 11 other preservatives.

In particular, compared to existing fabric softeners, the perfume (fragrance) content has been enhanced by 40%, making the scent richer and more luxurious, and it lasts longer.

The product is available for purchase at Emart stores nationwide and online at Emart Mall.

This content was produced with the assistance of AI translation services.