Coupang Supports Traditional Markets Entering Open Market... "Advertising Marketing and Consulting Support"

Up to 30% Discount Promotion Underway

Coupang will hold a "Traditional Market and Shopping District Special Exhibition" until next month. (Photo by Coupang)

[Asia Economy Reporter Lim Chun-han] Coupang announced on the 16th that it will support advertising marketing for traditional market products until next month and launch a "Traditional Market Store Special Exhibition" featuring promotions with discounts of up to 30%. Merchants entering Coupang Marketplace for the first time can also receive onboarding training and consulting.

In this special exhibition, about 18 million active Coupang customers can purchase products from over 30 traditional market stores at affordable prices. Representative products include handmade pure flower tea syrup, Oppane nuts and nut gangjeong, and Asan Hanyang Rice Cake Shop's nutritious glutinous rice cakes. These products can be found in the Good Store section displayed on Coupang's main page. The Good Store is a specialized section where small and medium-sized merchants nationwide can promote and sell their competitive products to Coupang customers through a separate top sales page.

Coupang has continuously worked to strengthen the digital capabilities of traditional market merchants and expand sales channels through online entry. According to Coupang, through the traditional market revitalization program, over the past 2 years and 4 months, more than 1,300 stores from 106 markets nationwide have entered the online market. Their sales from January to September this year increased by an average of 77% compared to the same period last year.

Park Dae-joon, Head of Coupang's New Business Division, said, "As part of the win-win agreement signed in September with the Ministry of SMEs and Startups, the Commission for Shared Growth, and the National Merchants Federation to promote the digital transformation of traditional markets and regional coexistence projects, we are making various efforts to support merchants' online entry within traditional markets," adding, "We hope that traditional markets can meet many Coupang customers, gain growth opportunities, and be revitalized."

This content was produced with the assistance of AI translation services.