Urbanbase, Leaps to Total Living Brand... "Targeting the Premium Market"

'Urbanbase Dongtan' Opens, Offering a Unique Experience to Turn Imaginary Spaces into Reality
CEO Hajinwoo: "We Will Showcase Our Skills Offline Beyond Online"
"A New Challenge for the Leading Virtual Interior Platform to Revitalize the Sluggish Furniture Market"

One of the eight style rooms of 'Urbanbase Dongtan', the 'Colors in White Room'.
[Photo by Urbanbase]

[Asia Economy Reporter Kim Jong-hwa] "We will demonstrate our capabilities offline as well as online."

Hajinwoo, CEO of Urbanbase, has declared a leap forward as a total living brand. Urbanbase, regarded as the top domestic virtual interior platform, is expected to revitalize the stagnant domestic furniture and interior market with its offline challenge.

Urbanbase aims to target the high-end interior market using premium brand furniture of quasi-premium level or higher, which existing furniture and interior industry leaders such as Hanssem and Hyundai Livart do not handle or are hard to find in the domestic market.

On the 16th, Urbanbase opened the living complex cultural space 'Urbanbase Dongtan,' offering customers a special experience of turning imagined spaces into reality. Urbanbase Dongtan, established as a new landmark at Hanwha Resort Yongin, is a new type of living and interior specialized space remodeled by Urbanbase and Hanwha Hotels & Resorts, adding new value to the old resort facilities. It operates exhibitions and sales of premium brands that are hard to encounter, customized consulting, private classes, and also provides a place to enjoy rest and leisure.

Urbanbase Dongtan, covering approximately 800 pyeong (about 2,645 square meters), was designed considering the flow and process of interior design. Since furniture reflects the resident's taste the most while determining the identity and atmosphere of the space, it starts with the premium design furniture collection 'Urbanbase Exhibition.' It exhibits carefully selected furniture from 17 places, including European high-end brands from Germany, France, Denmark, and Korea's top living brands, such as Camptee, Cleanup Kitchen, Samsung Electronics, Atempo, Drothers, Blanos, Le Marble, Sleepyzy, Boblic, Ilba (ID Design Korea), Magic Bolt, 82 Billiards, Odense, Rooming, Diarc, Royal & Company, and Hacker Kitchen, sharing inspiration.

After viewing the exhibition of luxury furniture, visitors can experience Urbanbase's immersive technology. Most products available at Urbanbase Dongtan have completed 3D remodeling, allowing simulation in virtual space to place them in actual spaces. Utilizing this, five bathroom concepts and a total of eight style rooms are showcased, and visitors can also consult with professional designers.

Additionally, there is a space where visitors can appreciate and purchase various accessories and artworks that enliven the space. The art room features participation from the art fair trade platform 'LDiff,' providing more professional art curation. Family-friendly convenience spaces such as the brunch & dining restaurant '37.5' and kids classes 'Jjaekakseom' and 'Promomkinder' are also available. Along with the opening of Urbanbase Dongtan, an online commerce mall was launched simultaneously. The online commerce mall offers over 1,500 products, including furniture, accessories, and lighting from 67 premium domestic and international brands carefully selected by Urbanbase designers.

CEO Ha said, "While Urbanbase has focused on enhancing the immersion of 'virtual experience' over the past eight years, going forward, Urbanbase will become a company concentrating on 'connected experience' without boundaries between virtual and reality," adding, "We hope interior enthusiasts can experience their own tastes more deeply and diversely at Urbanbase Dongtan."

Regarding Urbanbase's offline challenge as the strongest virtual interior platform, a furniture industry insider said, "We need to watch whether the leader in virtual space can demonstrate capabilities in real space," but also expressed expectations, saying, "Urbanbase's offline challenge could be a catalyst for the stagnant market as it targets niche markets that existing industries have overlooked."

This content was produced with the assistance of AI translation services.