Woowa Brothers Appoints COO Lee Guk-hwan as New CEO
Key Role in Market Establishment of New Services like Baemin1 and B Mart
Reelection Declined, CEO Kim Beom-jun to Serve as Advisor for Product Capability and Leadership Enhancement
[Asia Economy Reporter Kim Cheol-hyun] Lee Guk-hwan, Vice President (COO·Chief Operating Officer), has been appointed as the new CEO to lead the delivery application 'Baedal Minjok'.
Woowa Brothers, the operator of Baedal Minjok, announced on the 15th that COO Lee has been appointed as the new CEO. The new CEO is scheduled to be officially appointed after the shareholders' meeting and board resolution in March next year.
Lee, a graduate of Yonsei University and Stanford Graduate School of Business (MBA), joined Woowa Brothers in 2017 after working at SK Telecom, global consulting firm McKinsey, and Fila Korea. Since then, he has served as head of Baemin Riders Business Division, head of Delivery Business Division, and head of Baemin Business Division, playing a key role in establishing the food delivery business and quick commerce services such as B Mart and Baemin Store in the market.
A Woowa Brothers official said, "The new CEO is an expert with insight into overall management including business strategy formulation, operations, and risk management," adding, "Having proven clear achievements in every business he has been in charge of, he will demonstrate his capabilities to make Baedal Minjok the platform that provides the best service in a highly volatile market."
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Kim Beom-jun, the current CEO who has led Woowa Brothers for the past three years, is reported to have declined the offer for reappointment. Kim, who rose to CEO from the position of Chief Technology Officer (CTO), is credited with solidifying the industry's number one position amid fierce market competition and laying the foundation for sustainable growth in the future. Kim will serve as an advisor to enhance product capabilities and leadership at Woowa Brothers going forward.
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