New 7 Series <Photo by BMW Korea>

New 7 Series

View original image

[Asia Economy Reporter Choi Dae-yeol] BMW Korea began accepting pre-orders for the new 7 Series Individual Two-Tone model starting on the 15th. The two-tone model allows customers to choose the colors applied to the upper and lower parts of the vehicle themselves, marking the first time this has been implemented by BMW. Customers can also directly select the exterior color, wheel design, interior trim, and seat color.


For the exterior, customers first choose either black or gray for the roof color, then select a different color from five options such as blue or red for the lower part to create a combination. The structures around the glass or the lower part of the rear pillar can also be finished with different materials like chrome. For the wheels, customers can choose one from two to three options.



Inside, five interior trims are available regardless of the vehicle trim. The price of the two-tone model, based on a 3.5% individual consumption tax, is 240.2 million KRW for the Design Pure Excellence model and 243.2 million KRW for the M Sport Package. Although some options such as the interior differ slightly, the two-tone model is 24.5 million KRW more expensive compared to the existing vehicle.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing